Benje’s Naturals Goes to Costco

Dad?…Dad! I yelled. We were in the middle of Costco and he wandered off like a kid in a toy store. Funny enough, I was a 10 year old.

It was tradition for us to visit our local Costco on Sundays and stock up on supplies for the next week. We have a family of 6 so buying in bulk is definitely the way to go. I would be the disciplined one with a set grocery list, and he would just wing it- roaming the aisles on the hunt for great deals.  It was definitely a special trip for us every weekend.

During the week my dad would go to work at my family’s company, Tabatchnick Fine Foods, where we make over 30 varieties of homemade-style soup. Always looking to grow the business, his desire was to one day sell our soup in Costco, his favorite store.

For any small business, the chance to sell your product at a big warehouse like Costco is a potentially life changing opportunity. It allows your products to be displayed for tens of thousands of shoppers in each store locations.

After trying for years for an opportunity to get into Costco, we finally got that chance.

We had recently launched our Benje’s Naturals line of soup, in honor of my dad. Costco chose our Benje’s Naturals Vegetarian Chili to be in seven stores for a test run. This was our big shot!

And although my dad passed before being able to see this dream become a reality, I know he would be proud of all of our hard work to make this happen. Now it is up to us to see my dad’s original dream grow to greater and greater heights.

Costco requires products in trial runs to achieve certain sales quotas each week per store. The hope being that if we perform well at the initial seven stores, we will be allowed to expand into more and more Costco’s, and slowly make our way across the country.

And if you do well in Costco, other box stores might take notice and hopefully invite us into their stores as well. That said, many businesses have lived and died after being accepted or rejected from big box stores. Everything could be at stake.

But how do we stand out in a sea of other products all clambering for consumers’ attention?

Through social media, of course! Gotta love technology.

We have been working hard to create engaging content that tells the story of Tabatchnicks and to consistently share that content on our social media profiles: Facebook, Twitter, Instagram, and our very own website’s blog.

This allows us to communicate directly with our consumers, giving them the ability to be a part of the conversation about our products and become part of our family.

We believe in our product. It’s Organic, Gluten Free, BPA-Free, Dairy Free, and a whole lot more yum.

I can’t even describe to you what it feels like to see a product you helped design, test, and ship be sold at Costco. “Exhilarating” comes close.

My family still shops at Costco to this day. It’s a special place for us, filled with memories.  And I still leave with four times as many items as I intended on buying. We look forward with boundless enthusiasm for what lies ahead for Tabatchnicks. The future is bright, and from our family to yours, thank you.


Love and Soup,


PS- Benje’s Naturals Vegatarian Chili is now available at the following Costcos:

NJ – 1055 Hudson St, Union, NJ 07083

NJ – 4100 Quakerbridge Rd Lawrence Township, NJ 08648-4702

NY – 625 Broadhollow Rd, Melville, NY 11747
NY – 976 3rd Ave, Brooklyn, NY 11232

NY – 120 Township Blvd, Camillus, NY 13031

NY – 335 Westfall Road Rochester, NY 14620

VT – 218 Lower Mountain View Dr. Colchester, VT



Comments are closed.

Contact Us

Tabatchnick Fine Foods, Inc.
1230 Hamilton Street
Somerset, NJ 08873-3343

Follow Us

Our Mission

Tabatchnick Fine Foods is proud to offer handcrafted soups made from the highest quality ingredients.

Newsletter Powered By :